The Benefits of Email Marketing

 

Email marketing is the act of sending a commercial message to a group of people using email. Classifying email marketing is by sending emails to potential or existing clients. Marketing of emails can be sent to a purchased lead list or an existing client database. To advertise, request donations, business or solicit sales and as a means to build trust, loyalty and awareness are some of the other ways in which email marketing is used. When clients are able to recall or recognize a brand the process is referred to as brand awareness. The decision making process is aided when consumers are able to recall or recognize a brand. There are different types of brand awareness and they are brand recognition and brand recall.

 

Brand awareness is a key indicator of a brand's competitive market performance. Decision making by consumers is done the two sets of concepts which are evoked set and consideration set. The functions or importance of brand awareness is related to brand identities in consumers memory and can be measured by how well the consumers identifies the brand under various conditions. Brand awareness is an important measure of brand strength or brand equity which is also involved in customer satisfaction, brand loyalty and the customer's brand relationships. A brand's market performance is indicated by brand awareness.

 

In addition brand awareness is one of the major brand assets that adds value to the product, service or company. Brand recall is referred to as unaided recall or spontaneous recall while brand recognition is referred to as aided brand recall. The ability of consumers to correctly elicit a brand name from memory when promoted by a product category is referred to as brand recall. Get more info here!

 

When consumers are able to correctly differentiate the brand when come into contact with it then its referred to as brand recognition or aided recall. The benefit of email marketing is that it allows marketers to identify returns on investment, measure and improve efficiency. In addition email marketing allows marketers to see feedback from users in real time and monitor how effective their campaign is in achieving market penetration and revealing a communication channel's scope. Check out this website at http://www.encyclopedia.com/food/news-wires-white-papers-and-books/marketing-strategies and know more about marketing.

 

Transaction and direct emails are the types of email marketing. The definition of direct emails is sending emails solely to communicate a promotional message like a special offer or product catalog. Most companies collect a list of customers in order to send them promotional messages. As for transaction emails they are usually triggered based on customer's action with a company.

 

Since transaction emails are triggered then the following are types password reset emails, purchase or order confirmation emails, order status emails, email receipts, reorder emails and dropped basket messages. A transaction email is classified so when the primary purpose facilitates, completes or confirms a commercial transaction and that the recipient has agreed to enter into with the sender, read more here!